The way we work is changing. It’s not a smooth evolution; it’s a seismic shift. All industries are under pressure to maximize profits and increase efficiency. In the tech industry, this has been particularly acute.
This seismic shift has shaken some foundations, but it’s not all bad.
Many whose corporate jobs vanished have launched successful entrepreneurial efforts — small and mid-sized businesses that focus on specific niches. They are generating real value for their customers.
The reality also is that companies have reduced headcount, but the work left behind still needs to be done. AI can’t handle it all just yet. An October 2025 article in The Wall Street Journal notes that productivity gains in the workplace at large are, so far, minimal.
That’s where the fractional workforce comes in — experienced, highly skilled professionals stepping in to help businesses stay steady and grow through all this change.
The fractional revolution is a big part of this new way of working.
“Fractional employment is not just a trend but a strategic approach to talent management in the modern workplace,” Gail Martino wrote in the All Things Innovation blog. It’s a way to bring top-level experience into a company of any size, with a time-defined financial commitment.
I’m one of those fractional professionals.
I’ve spent more than 20 years in tech doing just about everything except writing production code. I’ve managed projects, led sales and marketing, taken new products from 0 to 1, and overseen both software and company integrations. I’ve worked in scrappy startups, big established firms, and private equity–backed companies. In short, I’ve been around the block a few times.
If you’re an entrepreneur or small-business owner, you’ve probably been through a lot of that too. You’ve built your business by focusing on your niche — and that focus is exactly what keeps your customers coming back.
When it’s time to grow, that’s where we can help. You don’t have to lose focus or rush to hire before you’re ready.
High-Level Strategy: Need a second set of ears for your next big idea? Let’s talk. Whether it’s a quick coffee chat or a one-week strategy sprint that ends in a working prototype, we’ll help you stress-test your concepts and turn them into an actionable plan.
Project Management: Keeping projects on track, managing stakeholders, and chasing timelines takes time — and energy. If you’re not ready to build out a full project management office, a fractional PM can help you stay on schedule and on budget.
Tech Tune-Up: When’s the last time you looked closely at your tech stack? You might be paying for subscriptions you don’t need—or missing features that could help you scale. We’ll help you audit what you’ve got, right-size your spend, and make sure your tools are truly working for you.
Go-to-Market Support: If you’re ready to take your product to market but not ready for a full sales team, a fractional Chief Revenue Officer can bridge that gap. I’ve led complex technical sales on six continents and can help you launch and grow without losing your development momentum. We’re more than just pitch decks (although we do that too); we’ll assemble a full sales story and help you target your ideal customer with precision.
Small and mid-sized business budgets hinge on one key factor: Predictability. You don’t like surprises. We don’t either.
We offer a pricing model that reflects the reality of small and mid-sized businesses. This means engagements with a well-defined scope; manageable payment terms; and clearly priced packages that provide measurable value to your business.
Let’s get started. Get in touch for a free consultation and learn how we can help your business thrive as everything around us keeps changing.
How we help with technical consulting
How we help with project management
How we help with sales process
Sprint: How to solve big problems and test new ideas in just five days on thesprintbook.com
What is fractional work? on fractionaljobs.io
4 fractional executive roles your small business can outsource on theboutiquecoo.com